Welcome to the New Masters of Craft Naija
Where Raw Talent Meets Real Streets
Masters of Craft Naija is a mobile-first, street-level content movement that discovers and celebrates Nigeria’s raw, creative talent—from hairstylists to coders, barbers to campus illustrators—through viral show formats, surprise giveaways, and community-powered challenges.
We turn everyday skills into powerful stories that spark action, attract fans, and open doors to real opportunity. Built for Gen Z, powered by authenticity — this is not just entertainment, it’s a national stage for grassroots greatness.
What We Do
Turning Skill into Story. Street by Street.
At Masters of Craft Naija, we film, feature, and fund local creatives across Nigeria through five original, high-impact content formats:
Street Skill Battle
Random Talent Drop
Smart Hustle Challenge
Campus Creatives
All episodes are produced for TikTok, Instagram Reels, YouTube Shorts, and Facebook Watch — designed to go viral, feel real, and create ripple effects online and offline.
Who Can Join?
If you’ve got a skill, we’ve got the spotlight.
Masters of Craft Naija is for every Nigerian creator, hustler, and problem solver whose talent deserves a stage. If you:
- Style hair in a kiosk
- Make shoes in your room
- Fix cars with love and hustle
- Paint with passion
- Code from your phone
- Teach others from your shop
- Sew magic with a sewing machine
Then this is your platform. No fancy camera. No big stage. Just real people, real skills, and real impact.
Want to be featured or nominate someone?
For Brands & Sponsors
Partner with Purpose. Be the Brand that Believes in People.
Masters of Craft Naija offers powerful, grassroots storytelling and engagement for forward-thinking brands. Whether you’re in beauty, fashion, tech, banking, FMCG, or education — our formats are built to integrate organically and emotionally.
Sponsorship Opportunities
Title Sponsor
Challenge Sponsor
Surprise Sponsor
Tools & Kits Sponsor
Community Sponsor
Our audience is young, creative, mobile-first, and deeply engaged. Your brand can meet them where they are — in the streets, on their phones, and in their hearts.
Contact us at
mastersofcraftnaija@gmail.com
Instagram/TikTok
@mastersofcraftnaija
+234-810-462-1771
Relive the highlights of our previous events with images, videos, and key moments.
Categories
Fashion Category
Makeup Category
Hairstyling Category
Prizes Galore! Not just the winner, but every brushstroke and hemline can lead to cash prizes, industry recognition, and a portfolio that shines brighter than the rest!
