From hidden hands in roadside salons to brilliant minds in campus corridors, Nigeria’s most creative talents don’t just exist — they thrive. It’s time the world saw them.
A New Era Begins — Street by Street, Skill by Skill
At Masters of Craft Naija, we’ve always believed in the beauty and brilliance of Nigeria’s local talent. But now, we’re reimagining how that talent gets seen.
Gone are the days of expensive TV stages and scripted moments. Today, we’re hitting the streets, stepping into schools, walking into salons, and capturing the real hustle of everyday Nigerians who create magic with their hands and minds.
This is not just a rebrand — this is a movement.
What’s New?
We’re taking Masters of Craft Naija from an online talent competition to a mobile-first, street-level content movement — built for the next generation of fans, followers, and future legends
Here’s what’s changing and why you should be excited:
Viral Show Formats That Bring the Streets to Your Screen
We’re introducing five dynamic, short-form show formats that celebrate creativity, competition, surprise, and emotion. Here’s a sneak peek:
- Street Skill Battle
Two artisans. One challenge. A crowd gathers, a timer starts, and magic happens. From hairstyling to shoemaking — this is raw competition in real time. - Random Talent Drop
We surprise everyday heroes with a phone call, show up at their shop or home, and gift them cash + mentorship. Because greatness deserves recognition. - Smart Hustle Challenge
Brains matter too. Quick public quizzes in math, logic, or tech give young Nigerians a chance to win and shine — all in 60 seconds. - Campus Creatives
We take over universities and polytechnics for timed creative battles in art, fashion, or beauty — judged by peers and influencers. - 1 Tool, 1 Talent
Artisans are challenged to create something stunning using just one surprise tool or material. It’s unpredictable. It’s genius. It’s MOC.
Why It Matters
This new MOC direction is about authenticity, emotion, and empowerment. It’s content made for the people, by the people — not curated in boardrooms but discovered in bus parks, salons, classrooms, and community shops.
Why Nigeria Loves It
Because it’s real.
Because it’s theirs.
Because it celebrates talent that doesn’t always get a spotlight.
We’re creating content that:
- Goes viral because it’s emotional and relatable
- Feels local but connects nationally
- Inspires action — from brands, mentors, and fans
- Raises the next wave of creators, innovators, and entrepreneurs
A Platform for the People
This is not just entertainment. This is a pipeline for visibility, a tool for social good, and a launchpad for dreams.
We’re still about rewarding talent. Still about community voting. Still about discovery. But now, we’re more present, more personal, and more powerful.
Who Can Join?
Everyone.
- Hair stylists, barbers, and tailors
- Auto mechanics and shoemakers
- Coders and quiz geniuses
- Painters and fashion illustrators
- Market hustlers with creativity in their fingers
If you’ve got a skill, a tool, and a story — Masters of Craft Naija is your platform.
Brands, Let’s Build Together
Our new format offers organic, viral-ready sponsorships:
- Name a talent battle
- Power a Random Talent Drop
- Provide surprise kits or tools
- Mentor a young creative
- Or just be seen as the brand that believes in people
What’s Next?
Our new campaigns will begin dropping on TikTok, Instagram Reels, YouTube Shorts, and Facebook Watch. You’ll also see us live in colleges, communities, and pop-up events across Nigeria.
👉 Follow us on @mastersofcraftnaija
👉 Nominate a talent
👉 Join the movement
Final Word: MOC Is Back — Bigger, Bolder, and Built for You
This rebrand is not a pivot. It’s a promise.
We’re still here to empower Nigeria’s most talented artisans — but now, we’re doing it in a way that’s faster, deeper, and louder.
So whether you’re a fan, a brand, or a talented dreamer — this is your invitation.
The streets are now the stage. Welcome to the new Masters of Craft Naija.
Talent lives here. You just have to look.
